Focus and aims
With the practice-oriented projects in the Bachelor's and Master's degree programmes at the Fresenius University of Applied Sciences, real cooperation with some companies from the media and business industry has developed. This gave rise to the motivation to form a working group (AG) of students and experts from the ranks of lecturers and mentors, which is primarily concerned with the experimental and practical development of innovative and creative 3D representations, app developments, film documentations and productions, computer-generated imaging (CGI), 3D models and virtual reality (VR).

Motivation
The skip Institute is primarily concerned with the possible and experimental visualisation of (in)visible and abstract themes, especially through 3D images.

For humans, these are: The presentation of optimised lifestyles, environmental and working conditions.

For business, these are: The development and if necessary, implementation of business models and considerations (e.g. strategies, solution approaches...) based on a representation of optimisation, interpretation and understanding paths.

For society these are: The development and representation of new types of needs and living spaces and the systemic approach in the visualisation of interdependencies.

For industry, these are: The design and modelling of future products and design innovations.

This special orientation of the Institute in research and teaching at the Department of Business and Media at the Fresenius University of Applied Sciences Cologne, as well as the scientific and technology-oriented exchange with universities, research institutes and other institutions, form the foundation for the constructive linking between teaching and application.

General principles of the institute

Use of economic perspectives for management, education and health care, among others.

Independent scientific treatment of economic problems.

Theory-practice transfer by combining scientific competence with many years of practical experience.

Practical relevance of the academic work of research and teaching.